Health 1.1 by kiesler.at
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Busy Summer!
| by kbates on 09/01/2008 03:17 PM |
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It's been way too long since I updated here. Writer's block has been the death of KrisBates.Com for way too long now, not to mention all the website work we've had to keep us busy...
It's not all bad, that's for certain.
Getting back to Business
Looking at my date-stamps, I can't believe that I've let this site sit so quiet for so long. November, '07?!?! I gotta get better with my blogging...
Nonetheless, I have good reasons for it. The lack of activity here on KrisBates.Com is simply an indication of my 'busyness' in other areas of the web, namely, client site development and... Social Marketing. That's right, Social Marketing.
Some of you may know all about this 'new' beast on the web, but for the uninitiated, I'll give a simple allegory: This is the online equivalent of going to a party and handing out flyers to another party. Or, for a more community-based example, it's like going to your local festival and setting up a table to promote your business, mission, organization, etc. It's certainly not rocket science, but it does seem to be more mystery than science to most folks out there.
Well, one of my big projects over the summer has been to put together a 'Standard Operating Procedure' which anyone could pick up, follow the directions, and in short order get their feet quite wet in this new Web 2.0 world. Now the question is: What to do with this info? Another good question: What's this info worth? There are a plethora of ways one could spend way too much money for such a tool, but in my mind this is information that anyone can find for free on the 'net. Thing is, it does take time; time to cull together all these tools and to properly explain their power, time to implement said tools and practices, and time to follow up to make sure your initial effort doesn't dissipate but instead grows - and ideally grows exponentially.
Well, I don't have all those answers just yet, but there's one thing I know for sure: If you're not engaging in Social Marketing to help promote your website(s), then you'll soon be "moving backward" (As Gene Bates would say...). Stay tuned for some of the highlights of these efforts, as my next few entries here on KrisBates.Com will fully detail these efforts, the success and the failures, so hopefully we can all learn something new together.
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